Definitions

-Competitor

One that is engaged in selling and buying goods or services in the same market as another player.

-Liquid Assets

Any company-owned resources that can be easily converted to cash.

-Liabilities

Represents a company's obligations or debts to non-owners for cash, goods, or services.

-Net Worth

The difference between total assets and total liabilities.

-Profit

Total revenues minus total costs.

-Stock

The inventory you currently hold in your store.

-Targeting

Focusing on a particular group of people who are most likely to buy your products.

-Wholesale

The sale of a quantity of goods purchased from a warehouse that you then sell at your store at a reasonable markup.