The
Advertising Function
DollarBay’s
advertising function allows players to further promote their chosen
business strategy through the creation of ads. Players select a media
type and sub-type, as well as the size and style of the ad. Players
also have the option to highlight a distinctive feature of their store.
For example, the owner of a discount furniture store located near
the college may create a humorous one-half page ad to run in the college
paper. This ad could highlight the stores’ low prices.
Ads are permanent,
meaning they will continue to run until cancelled by the player or
until the player no longer has the funds necessary to cover the cost
of the ad.
The advertising
function plays an important role in the success or failure of a store.
The ads inform the shopping agents of the items available in each
store. From this information, the shopping agents seek to attain the
items on their lists.
Steps
to Create an Ad